Marketing in any industry is essentially visual. But particularly in the real estate market, a good photoshoot can earn you a big buck.

A notice with good photographs can help you close a deal and will always generate new contacts and inquiries.

An ad with unattractive photos will not generate valuable inquiries, wasting your time and money.

In this article we are going to tell you about how to get into the real estate photography, so read the complete article very carefully.

What is real estate photography for?

It is essential for real estate photographer to show the best characteristics of a property and achieve the objective of selling or renting it.

Also, to take a good photograph of your properties, you have to pay great attention to details, attending to the client’s wishes.

What does real estate photography do for the sale and rental of apartments and houses?

  • Show off your goodness.
  • It facilitates its visualization through different media (digital and printed).
  • It attracts the user thanks to the aesthetics of a good photo.
  • Contextualize about the state of the Property.
  • Identify details that can be deciding factors.
  • Point out the most important characteristics of a property.

Each Property has its own identity, which we must photographically highlight based on its particularities and main characteristics.

What characteristics of real estate photography should we highlight?

For the home or Property that you offer on your real estate website to be attractive, we must highlight:

  • The order
  • Cleaning
  • The reality of ownership
  • The functionality of the space
  • Lighting (Natural light)
  • The comfort

To further highlight Property and give an impression of the dimensions of the space, we can use decorative elements that show the space’s functionality and provide something to talk about.

How to get into real estate photography:

1. Equip yourself with what you need.

The real estate photographer’s must-haves: a camera with an aperture, a tripod, and a good flash.

Does it often happen to you that the photos you take do not accurately reflect the spaces’ dimension? Then it’s time for you to get a camera with a broader lens.

A camera with a larger aperture will not only help you capture wider spaces. It also has greater exposure to light, absorbing all-natural light and resulting in a brighter image.

The difference between standard cameras or cell phones is noticeable, and your ads will stand out.

On the other hand, in the photography real estate you must lean on the tripod to take the photo from the best angle, the best height, and also so that the image does not move.

By using a tripod, you will better exploit the full potential the camera has to offer. Today tripods are lightweight and portable. You have no excuse not to have one!

2. Plan the photoshoot.

Take photos seriously: If you have to photograph any property, dedicate the necessary space in your schedule for both production and post-production.

Coordinate the day and time with the owner so that the house is clean and in order. Make him aware of the importance of presenting the home for photographs.

3. Photographic itinerary: Pre-production.

Once on the Property, detect the qualities that make it a good opportunity. Make sure all windows and curtains are open to capture as much natural light as possible because lighting for real estate photography is very important.

Make sure there are no items that disturb the image: dirty dishes in the kitchen, clothes out of place, personal hygiene items insight in the bathroom.

Although these elements seem natural to you in the real scene, they are very annoying when users are viewing the ad from their computer, especially avoid pets in the picture.

Throughout the pre-production journey, take note of all the observations; which attributes must be highlighted and which must be attenuated?

These notes will be very useful in the post-production stage before publishing them.

4. Production:

If you are going to provide real estate photography services contract then always take photos in landscape orientation.

Never vertical because many times vertical images do not look good on portals, lowering the quality of your ad.

Always take the picture from an angle of the environment, the clearest. Spread the furniture or objects that interrupt the front of the image.

Doing so will make the environment look bigger, giving depth to the images and a cabinet or wall near the lens visually shrinks the space.

That the camera is always straight, the new cameras have functionality that indicates if the camera is correctly positioned or slightly tilted.

Bend down a bit to take the photo. The height of the thorax is ideal for taking pictures in environments.

Always keep in mind the objective of the photoshoot and the goal for free real estate photos is to sell. As a real estate broker, you must detect the best attributes of the properties and highlight them.

In a dark property, you must find other attributes to highlight beyond the light. In cases like these, it is good that you lean on artificial light and colors.

If there are colorful objects, put them harmoniously on stage at the time of interior real estate photography. Colorful photos are often more attractive.

5. Post-production:

If you want to get into real state then as a photographer your job doesn’t end with the photoshoot.

Post-production work is just as crucial if you want the right end product. Lean on image editing tools to put the finishing touches on before finishing.

It is good to add just a little shine to the images and, in some cases, to highlight the colors with the help of real estate photo editing software.

Review your notes and observations and try to capture the Property’s experience in the published photographs, highlight everything there is to stand out and let there be logic in the story.

It is not difficult to achieve an excellent final product in terms of real estate photography. It doesn’t seem easy, and it seems only a matter of professionals in the field.

But it isn’t if you practice. It does require time and a minimum investment in adequate equipment.

And above all, it requires one thing: to be convinced that good photographs are necessary for your real estate’s success.

Those real estate agencies that build an image of professionalism will attract more inquiries and more contacts in the long run.

So, schedule your next photoshoot and put your knowledge to use to stand out from the crowd. Don’t be overwhelmed by the competition!

How to get Higher Quality Real Estate Photography?

The first thing that you should keep in mind when taking real estate photography is to take your time to do it, walk through space, and identify what elements can play in your favor.

To achieve the desired quality, you must use the highest possible resolution (megapixels), either with the mobile device camera or a camera with higher performance for this purpose.

High resolutions are recommended since, when retouched with real estate photo editing software such as Photoshop, they can lose quality.

Composition Elements for Real Estate Photography:

The composition is one of the most important details to assess when we think about your properties’ best image.

This includes how the space for photography is organized, the aesthetics of the image, the order of the elements to be integrated, and what the photo wants to convey (messages and emotions).

To obtain the desired composition, you must:

  • Take the time to discover the best arrangement of your space for photography.
  • Use wide-angle lenses that give room to space. Try clip-on lenses for mobile devices.
  • Get as far away as possible within the Property’s corners to cover more space in the composition.
  • Remember to take care of the details that you can integrate and those that you must discard.
  • Think about what you would like to see a property if you were the client.
  • Crouch down and climb on certain elements to get different perspectives on the image and space.
  • Plan the photo. The date and time can make a difference when working in natural light for real estate photography.
  • Research the different laws of composition for photography.

What parts of a property should be photographed as a purchasing factor?

Highlighting an entire property with photography is essential. However, some spaces exert greater attraction when presenting or publishing a property.

Here we share some of the property aspects that should be emphasized at the time of real estate photography.

The kitchen:

It is the most important meeting point in the home. There, remember again to take the time to explore the setting for photography and define the elements that can further highlight the details of this space to give it life, joy, and style.


Focus on highlighting its beauty and the breadth of outer space. If the Property is a closed complex, it is also essential to highlight the common areas’ benefits.


One of the keys for a client to choose to buy or rent a property is the sector and environment surrounding him. So explore it and take advantage of its benefits to enhance the location of the property you are offering.

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